PLEDIS Entertainment has officially released a concept short for SEVENTEEN member Xu Minghao’s upcoming digital single, ‘不见了 (Love is gone)’, marking a compelling step in his solo artistic journey.
The newly unveiled visual offers a first look into the single’s aesthetic direction, hinting at a deeply emotional and introspective concept. Known for his refined artistic sensibility and experimental approach, THE 8 appears set to explore complex themes of loss and transformation, aligning with the evocative tone suggested by the title.
As SEVENTEEN continues to balance group promotions with individual activities, this release highlights the members’ growing creative independence. THE 8, in particular, has consistently distinguished himself through a unique blend of performance art, contemporary dance influences, and stylistic innovation—elements that are subtly reflected in the concept short.
Notably, the video incorporates rapid scene transitions and intense flashing light effects. Viewers with photosensitive epilepsy or sensitivity to visual stimuli are advised to exercise caution when watching. This deliberate stylistic choice points toward a high-impact visual narrative designed to complement the single’s sonic identity.
The concept short has already begun generating strong anticipation among fans, serving as a strategic preview that positions THE 8 firmly within the competitive solo landscape. With ‘Love is gone’, the artist is expected to further expand his musical identity while contributing to SEVENTEEN’s broader creative evolution.