HYBE has officially unveiled LE SSERAFIM’s ‘CELEBRATION’ Official Performance Film, setting the tone for the group’s highly anticipated return with their 2nd studio album, ‘PUREFLOW’ pt.1.
Released as a pre-comeback visual, the performance film delivers a striking blend of choreography and cinematic production, offering fans an early glimpse into the artistic direction of the upcoming project. Known for their precision and stage presence, LE SSERAFIM once again emphasizes performance as a core element of their identity.
The film showcases a high level of creative execution, led by director Gabriel Cho, with visual creative direction by Yoon Cho and styling from Hye Lin Im and Jisun Ha. This collaborative effort reflects HYBE’s continued investment in crafting visually compelling narratives that elevate the group’s brand.
Strategically released ahead of the album, ‘CELEBRATION’ functions as both a teaser and a standalone performance piece—an increasingly common approach in K-pop’s promotional landscape to build anticipation while spotlighting choreography and concept.
LE SSERAFIM’s 2nd studio album, ‘PUREFLOW’ pt.1, is scheduled for release on May 22, 2026, at 1 PM KST (12 AM ET). Pre-orders and pre-saves are currently available through official platforms, signaling strong early engagement from fans worldwide.
With this latest release, LE SSERAFIM reinforces their reputation for delivering high-impact visuals and performance-driven content. As the countdown to ‘PUREFLOW’ pt.1 continues, the ‘CELEBRATION’ film positions the group at the forefront of the current comeback cycle—ready to make a significant impact on the global stage.