Fresh off their highly successful comeback, treasure has dropped a stunning dance performance video for their title track "IF I", further proving why they’re one of K-pop’s most dynamic boy groups.
The performance video opens with the 10 members standing against a striking monochrome horizon, delivering sharp gazes and restrained, precise movements that quickly build into explosive group formations. As the dynamic beat of "IF I" shifts, TREASURE showcases impressive synchronization and three-dimensional stage presence that highlights the strength of their large lineup.
In the chorus, the members erupt with energy during the repeated “IF I” hook, executing a catchy key move of tapping their arms to the rhythm. The video reaches its peak in the high-tension “Jump jump” section, where the group sprints forward with full power until the final second — leaving viewers exhilarated.
This release perfectly captures TREASURE’s bold transformation into a more mature sound. For the first time since debut, the entire "NEW WAV" album leans fully into the hip-hop genre, blending classic YG charisma with the group’s own bright, uninhibited charm. The lyrics, which speak of ambition, regret, and unlocking greater potential, harmonize beautifully with the tight, commanding choreography.
Strong Commercial Momentum Continues
The timing of the performance video couldn’t be better. Since its release on June 1, "NEW WAV" has been breaking records:
- Pre-orders surpassed 1 million copies
- First-day sales approached 600,000 copies on Hanteo, setting a new personal best for the group
- Title track "IF I" claimed No.1 spots on Japan’s AWA and Rakuten Music charts
- The song also topped iTunes song and album charts across multiple regions worldwide
Fans (known as TEUMEs) have flooded social media with praise, calling this TREASURE’s coolest and most confident era yet. The stylish black-and-white music video paired with this new full performance version has only amplified the excitement.
What’s Next for TREASURE?
With this hip-hop-focused comeback, TREASURE has clearly signaled the start of a powerful new chapter. The group is scheduled to hold their fan concert “TREASURE THE STAGE 2026 NEW WAV : LIVE IN SEOUL” from June 19 to 21, where lucky TEUMEs will finally get to experience these intense performances in person.
YG’s signature hip-hop energy has never looked better on TREASURE. From the sharp formations to the raw charisma on display, "IF I" is proving to be more than just a title track — it’s a statement of growth.
TEUMEs, what did you think of the dance performance video? Drop your favorite part in the comments. Whether it’s the powerful chorus or the explosive finale, one thing is clear: TREASURE is riding a strong new wave, and we’re all here for it. 💎
Stay tuned for more stage performances, music show appearances, and behind-the-scenes content in the coming weeks.