HYBE is about to turn the entire K-pop month of April into an all-out Bloodbath.
Fresh off BTS’s March Arirang comeback, which saw HYBE shares plunge nearly 15.5% on March 23 after the Gwanghwamun Square concert drew a smaller physical crowd than expected, the company is now flooding the market with multiple group releases.
The stock reaction highlighted how sensitive investor sentiment can be to short-term metrics like on-site attendance.
Now, with BTS’s momentum still strong heading into their world tour, HYBE is doubling down. Industry insiders are calling April the most aggressively stacked month in the company’s history. The big question remains: In this crowded battlefield, which group will claim dominance in sales, charts, and global buzz?
Here’s the full April lineup:
April 13 – TXT (Tomorrow X Together)
8th Mini Album: 7TH YEAR: A Moment of Stillness in the Thorns
This comeback carries extra weight. TXT recently renewed their contracts with Big Hit Music unanimously and ahead of schedule, entering their second chapter as a group. After seven years, they must now prove themselves in a much tougher landscape. They face intense pressure from younger, hungry rookie groups like ILLIT and CORTIS, who are expected to dominate this month with fresh momentum and viral appeal.
Can TXT return to their golden era of massive global dominance, or will the newer acts push them aside in this crowded battlefield? Pre-orders are already soaring past 1.8 million, but the real test begins on April 13.
April 20 – CORTIS
Pre-release “REDRED” from 2nd EP GREENGREEN The fast-rising rookies are pushing hard for their second million-seller in under a year. Their fun, colorful concept is exploding on TikTok — positioning them as a potential dark horse in this bloodbath.
Late April – LE SSERAFIM
New Single (date TBA) The girl-crush powerhouse is back after six months. Known for strong digital performance and viral choreo, they could easily dominate real-time charts and YouTube views.
April 30 – ILLIT
4th Mini Album: Mamihlapinatapai (MAMIHLAPINATAPAI) Belift Lab’s breakout stars continue their hot streak. With massive pre-orders and unstoppable rookie momentum, ILLIT is threatening to set new personal records.
Also in April – TWS & &TEAM
Both groups have confirmed activity. TWS brings fresh, bright energy while &TEAM leverages global and Japanese appeal. Every release counts in this crowded month.
Fans are already choosing sides across Weverse, X, and TikTok, with some dubbing it “HYBE Civil War.” Others are simply enjoying the flood of new music.
One thing is clear: April 2026 will test HYBE’s strategy of heavy release scheduling in the wake of recent market volatility. The Bloodbath begins on April 13.
Only one (or maybe a few) can truly dominate the month.
Who are you betting on? Drop your prediction below.