Seoul, South Korea – February 28, 2026 – BLACKPINK has made a triumphant return after a three-year group hiatus, smashing records with their third mini-album DEADLINE, released February 27, 2026, via YG Entertainment.
According to official data from Hanteo Chart, DEADLINE sold an astonishing 1,461,785 copies on its first day alone, setting a new benchmark as the highest first-day sales ever achieved by a K-pop girl group. This surpasses the previous record of 1.37 million held by aespa's My World and marks BLACKPINK's second album (following Born Pink) to exceed 1 million first-day sales, making them the first girl group in Hanteo history to accomplish this feat twice.
The explosive sales reflect massive global anticipation for the quintet—Jisoo, Jennie, Rosé, and Lisa—following their individual activities and the group's Born Pink era in 2022. DEADLINE, consisting of five tracks, delivers a bold sonic evolution with the anthemic lead single "GO", co-written by the members alongside contributions from high-profile collaborators.
"GO" dominated charts immediately upon release, topping iTunes in numerous countries (reports indicate strong performances, including #1 in multiple regions and high entries worldwide) while the music video trended globally on YouTube. The full album also soared to #1 on iTunes Album charts in over 30 countries, further cementing BLACKPINK's enduring global influence.
To celebrate the comeback, pink illuminations lit up iconic landmarks across South Korea, including the National Museum of Korea, where special listening events drew enthusiastic BLINKs for an immersive experience tied to the album's vibrant aesthetic.
YG Entertainment highlighted the achievement in statements, noting the record-breaking figures underscore BLACKPINK's unparalleled commercial power and fan loyalty. As the only female K-pop act with multiple million-seller first-day albums, the group continues to redefine standards in the industry.
With DEADLINE already trending worldwide and streaming platforms buzzing, BLACKPINK's return signals not just a comeback but a dominant resurgence, leaving fans and the K-pop world eager for what's next.
