A New York lawsuit has brought serious allegations against TAG PR, a firm known for its expertise in media relations and online public opinion strategies, implicating the company in extensive digital smear campaigns. Among the alleged targets is prominent K-Pop executive Min Hee-jin, whose reputation was reportedly subjected to a coordinated digital attack.
This development marks a significant turn in the ongoing scrutiny of digital influence and ethical practices within the entertainment industry's public relations sector.
Plaintiff Stephanie Jones has moved to include TAG PR CEO Melissa Nathan as a defendant in the legal proceedings, alleging the firm established defamatory online platforms and artificial profiles to undermine reputations. Key to these accusations is a campaign specifically focused on Min Hee-jin during her highly publicized 2024 dispute with HYBE concerning ADOR and NewJeans.
New court document reveals that TAG PR, associated with Justin Baldoni and accused of launching a smear campaign against Blake Lively, also targeted former ADOR CEO Min Hee-jin and 6 others.
— YB (@NJZBAM2) December 9, 2025
HYBE had purchased a 51% stake in TAG PR earlier in 2024. pic.twitter.com/AYcMoSpKyn
Forensic analysis reportedly points to digital connections and search engine optimization (SEO) tactics that mirrored unsubstantiated allegations from the HYBE conflict, an internal matter where police ultimately dismissed complaints against her.
New details emerging from Stephanie Jones’ amended complaint reveal the firm's alleged operation of at least five further smear initiatives. A digital-forensics report further suggests TAG PR's tactics extended beyond mere website creation, encompassing a comprehensive SEO manipulation strategy that involved saturating the internet with numerous low-quality backlinks to skew search results.
🚨Justin Baldoni's PR, The Agency Group, also targeted Min Hee-jin🚨
— Expatriarch (@Expatriarch_uk) December 9, 2025
For the NewJeans fans, Stephanie Jones' amended complaint alleges TAG were also directly involved at least 5 more smear campaigns, including against Min Hee-jin... 🧵https://t.co/5uVRDx57u5
This level of digital orchestration indicates a deliberate effort to control online narratives and public perception.
The proceedings will undoubtedly draw close attention from industry observers and fans, as the implications for digital reputation management within the global entertainment sector are significant. This case may influence future legal and ethical standards for PR firms, particularly concerning their involvement in high-stakes public disputes and their deployment of online tactics. The outcome could reshape how public figures like Min Hee-jin navigate complex professional challenges in the digital age.
