BTS member Jungkook has officially been named the newest global ambassador for Chanel Beauty, joining a growing lineup of high-profile figures that includes aespa’s Karina. The announcement was made on December 11 through Chanel’s global channels, marking a significant addition to the brand’s current ambassador roster.
Chanel confirmed that Jungkook will represent its beauty division in upcoming worldwide campaigns spanning fragrance, makeup, and skincare. The company stated that the partnership is part of its strategy to strengthen its presence among the next generation of global consumers through fresh creative initiatives.
This marks Jungkook’s first major beauty endorsement following his return from military service. In a brief statement released through official media, he shared that he is pleased to join the collaboration, though specific campaign details have not yet been disclosed.
Industry watchers note that Chanel’s decision to bring both Jungkook and Karina into its beauty ambassador lineup suggests the brand is doubling down on the influence of leading K-pop artists in its global marketing plans.
More information about Jungkook’s first Chanel Beauty campaign is expected to be released in the coming months.