K-Beauty and K-Pop have always moved hand in hand — but in 2024 and 2025, the partnership reached a whole new level. Beauty houses like TirTir, HERA, Sulwhasoo, MIXSOON, A’PIEU, and LUNA are racing to sign top idols as global ambassadors, turning Korean cosmetics into the world’s most powerful pop-driven beauty movement.
From BTS to Stray Kids, ENHYPEN, NCT, and IVE, K-pop stars are now the faces of Korea’s biggest skincare and makeup campaigns. Here’s a full look at the most influential idol-beauty collaborations dominating 2025 — and why they matter for fans, beauty lovers, and global shoppers.
BTS V Becomes the Face of TirTir
In a major 2025 announcement, BTS’s V was named global ambassador for TirTir, one of Korea’s fastest-growing skincare brands.
TirTir, known for its gentle yet high-performance serums, toners, and moisturizers, selected V for his iconic visuals, global reach, and influence among Gen Z and millennial fans.
This collaboration is already making waves online, with fans eagerly following V’s skincare routines and driving TirTir products to trending status. His appointment highlights how K-pop idols are reshaping the marketing strategies of Korea’s most innovative beauty brands.
Our Recommendation: TirTir Mask Fit Red Cushion (49 Colors)
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Felix of Stray Kids Makes History With HERA
Stray Kids’ Felix became HERA’s first ever male global ambassador, marking a major shift in K-beauty. Known for its Black Cushion foundation and cult-favorite lip products, HERA tapped Felix for his striking visuals, gender-fluid charm, and global star power.
His campaign is already boosting international interest in base makeup and bold lip tints among fans of all genders.
Our Recommendation: HERA Sensual Nude Gloss (5g, 15 Colors)
Shades: Lingerie / Cherish / Georgia + 12 moreGift Set Includes: Sculpt Lip Concealer 0.4g + Silky Lip Treatment 4g
Perfect for achieving bold, natural, and versatile lip looks inspired by Felix’s campaign.
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ENHYPEN x MIXSOON: The New Skincare Boom
MIXSOON made headlines in February 2025 by naming ENHYPEN their new global ambassador team.
The minimalist, ingredient-focused brand — known for its bean essence and rice toner — tapped the group to lead its worldwide expansion. Their clean, fresh aesthetic pairs perfectly with the brand’s skincare philosophy: simplicity, hydration, and barrier care.
Our Recommendation: mixsoon Collagen Hydrogel Eye Patch 60P
Extra 5% Off With Promo Code: KPOPECHO26
Buy Here: Olive Young Global Link
Buy Here: Olive Young Global Link