BLACKPINK member Lisa is poised to make a significant impact in the digital entertainment sphere, having been confirmed as the first K-Pop artist to headline Fortnite Festival. This groundbreaking collaboration positions Lisa at the forefront of the music industry's evolving intersection with gaming, marking a major milestone for global music integration within interactive platforms.
Epic Games, the developer behind the expansive Fortnite universe, has consistently pursued collaborations that merge gaming with mainstream pop culture. This latest venture with Lisa exemplifies their strategy to attract diverse audiences by featuring prominent figures from various entertainment sectors. By joining an exclusive roster of musical luminaries such as Bruno Mars, Lady Gaga, Daft Punk, and Sabrina Carpenter, Lisa's inclusion underscores her substantial international appeal and the increasing influence of K-Pop on a global scale. Her upcoming animated performance within the game is anticipated to offer a unique visual and auditory experience.
Fortnite Festival, the game's dedicated music mode, allows players to engage with tracks through rhythm-based mechanics, drawing parallels to popular music simulation games. Each seasonal rollout features a primary musical artist, and Season 12 will now center entirely around Lisa. This specialized event is designed to immerse players in her distinctive aesthetic and musical style, promising an interactive fan experience that extends beyond traditional concerts or music video releases. The integration aims to showcase Lisa's artistry in a novel digital format.
This strategic partnership is expected to generate considerable excitement across both the robust K-Pop fandom and the vast gaming community. Lisa's role as a headliner not only elevates her individual brand but also further solidifies BLACKPINK's standing as a dominant force in the global entertainment market, consistently pioneering new avenues for artist engagement and digital presence. The collaboration is a testament to K-Pop's expanding reach into diverse digital ecosystems.
新たなステージに挑むロックスター
— フォートナイト (@FortniteJP) November 25, 2025
LISAが次のFestivalアイコンとしてフォートナイトにやってくる！
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