K-Pop powerhouse SEVENTEEN has officially released new visual content, establishing a significant animated collaboration with the globally renowned "The Smurfs" franchise. This unexpected partnership blends the group's signature sound with the iconic blue characters, signaling an innovative approach to fan engagement and content diversification.
The production behind the animated segment showcases a robust international effort. IMPS srl, operating as PEYO COMPANY, the venerable rights holder for The Smurfs, served as the primary production entity. Direction was managed by Yonatan Tal, with animation execution skillfully handled by Cosmos Maya India Pvt. Ltd. This concerted creative endeavor, bearing copyright designations for both IMPS srl and Peyo extending to 2025, underscores a high-profile, authorized integration of the beloved animation property.
This strategic release, managed under ©PLEDIS Entertainment, positions SEVENTEEN at the intersection of popular music and established animated media. Such a crossover project is poised to attract a broader demographic, introducing the group's artistry to animation enthusiasts while offering existing fans a fresh and unique visual experience. The content is immediately available across SEVENTEEN's official digital platforms, including their YouTube channel, providing accessible viewing for their global fanbase.