Leading the charge was JYP Entertainment's ITZY, who teased their full Japanese sophomore album Collector (set for October 8) with the vibrant title track "ROCK & ROLL." The music video dropped on October 7, channeling the group's signature "girl crush" energy into a sun-soaked, retro-futuristic visual feast. Clocking in with infectious hooks and choreography that demands replays, the track fuses EDM pulses with playful lyrics about breaking free and owning the spotlight.
Fans wasted no time flooding X with praise, turning #ITZY_Collector and #ITZY_ROCK_ROLL into trending staples. "A lot brighter and energetic for an ITZY Japanese release! But such a good bop," one user raved, echoing the sentiment of many who appreciated the shift from their edgier recent concepts. Others dove deeper into the album's eclectic tracklist, highlighting standouts like "I Know Me" for its self-empowerment vibes. While some critiqued the production as feeling "not even close to a 2025 song," the consensus leaned positive, with MIDZY (ITZY's fandom) organizing share relays to push streams: "Rock & Roll With ITZY—let's drop the tags, y'all!" Early YouTube metrics show the MV surging past initial views, proving ITZY's unyielding global pull.