TIOT is back with a banger! Their new single "MY PRIDE," dropped on September 23, 2025, with a super cool music video, is all about owning who you are. This song hits hard for any K-pop fan feeling the pressure to fit in—it’s like TIOT’s cheering you on to shine bright.
The track starts with catchy synth beats that pull you in, and the pre-chorus shows off the group’s killer vocals. Woojin’s high note in the bridge? Total goosebumps! The lyrics, written with Kang Min-kyu, talk about rising above tough times, with lines like "I wear my scars like a crown" that just stick with you. The MV, directed by Lee Soo-hyun, is a vibe—gritty city scenes turn into colorful, confetti-filled parties, showing the journey from hard times to happy ones. The visuals pop with fast camera moves and bright colors that make you want to watch again.
"MY PRIDE" mixes big energy with real feelings, which is why fans are already obsessed. The dance, put together by TIOT’s own choreographer, is fire—those sharp moves and group sync are perfect for TikTok covers. Sometimes the electronic beats feel a bit much, but it doesn’t take away from the song’s power.
TIOT’s proving they’re here to stay with "MY PRIDE." It’s the kind of song you blast when you need a confidence boost. K-pop stans, this one’s for your playlist!
Stream "MY PRIDE" on all platforms and catch TIOT’s fan meet in Seoul on October 15!