In a world where every K-pop comeback tries to outdo the last, ITZY has just raised the bar—and then some. The group’s upcoming album Girls Will Be Girls, set to release on June 9, isn’t just about new music. It’s about storytelling, immersion, and a fresh, thrilling way to build anticipation. And it all starts with that trailer.
 |
| Photo Credit - @ITZYofficial X Account |
Released on May 12 via JYP Entertainment’s official channels, the trailer for Girls Will Be Girls isn’t your typical teaser. Directed by famed commercial director Yoo Kwang-goong, the video plays like a short film—complete with suspense, stylized acting, and a central emotional arc centered around Ryujin. The storyline? Her heart has stopped, and the rest of ITZY must find a way to bring it back to life. What follows is a visually stunning, emotionally charged journey that’s more movie than music promo.
And just when you think it can’t get more unexpected, JYP himself—yes, Park Jin-young—makes a surprise cameo. Dressed in vintage flair and carrying a cassette radio, he appears in front of Ryujin with all the drama and theatricality of a seasoned actor. It’s absurd, hilarious, iconic—and somehow, it works. It doesn’t feel gimmicky; it feels earned.
 |
| Screen capture of JYP from ITZY’s "GIRLS WIL BE GIRLS" trailer © JYP Entertainment. |
In an oversaturated promotional landscape, ITZY's approach is nothing short of brilliant. This isn’t just another trailer—it’s a must-watch piece of art that fans will dissect frame by frame. The group’s visuals, acting, choreography, and overall direction scream “cinema,” not “commercial.”
What's more, the promotional rollout leading up to the June 9 release is jam-packed: tracklist on May 26, concept photos from May 27–30, album spoiler on June 2, and MV teasers on June 4 and 6. And on release day? A live countdown event with the fans. It’s a full-fledged experience, not just a drop date.
 |
| Photo Credit - @ITZYofficial X Account |
Watch the trailer now 👇