BLACKPINK member and global pop icon LISA has once again redefined YouTube history with her latest single, "SaWaDiKa." Released on September 4, 2026, through LLOUD Co. and RCA Records, the lead single from her upcoming EP PRESS PLAY has triggered a massive global streaming wave, rocketing past 140 million YouTube views in just 4 days.
Directed by Bang Jae Yeob and filmed across six prominent locations in Bangkok, the music video serves as a high-budget celebration of Thai culture and global street-pop style. Featuring tuk-tuks, Chula kites, traditional Thai fabrics, and Muay Thai motifs, the video has captivated audiences worldwide while cementing LISA's role as an official "Amazing Thailand Ambassador."
The Numbers Breakdown: Historic YouTube Milestones
The opening week trajectory for "SaWaDiKa" places LISA among the most dominant forces in YouTube history. On its first day alone, the public counter closed at 70.8 million views, making it the largest 24-hour music video debut of 2026 worldwide.
By September 6—just 52 hours (2 days and 4 hours) post-release—the video officially crossed the 100 million mark on YouTube, setting the record for the fastest music video to reach nine figures this year. Continuing its rapid ascent, the video easily cleared 140 million views by day four.
Comparative Analysis: How "SaWaDiKa" Ranks Against Global Giants
To truly measure the scale of LISA’s latest release, it is necessary to compare her 2026 performance against historic debut numbers and fellow record holders:
| Metric / Record | LISA – "SaWaDiKa" (2026) | Historical Benchmark Record | Key Comparison Context |
| First 24-Hour Views | 70.8 Million | BTS – "Butter" (108.2 Million) | #1 debut of 2026; #2 solo debut of all time |
| Fastest to 100M Views | ~52 Hours | LISA – "LALISA" (~49 Hours) | Fastest video of 2026 to reach 100M |
| 4-Day Total Pace | 140+ Million | PSY – "Gentleman" (~160 Million) | One of the top 4-day totals for a soloist |
1. LISA vs. Her Own History ("SaWaDiKa" vs. "LALISA")
LISA remains her own primary competition in the solo category. Her 2021 solo debut "LALISA" generated 73.6 million views in its first 24 hours and hit 100 million in 49 hours.
"SaWaDiKa" followed closely behind with 70.8 million views in 24 hours and 100 million in 52 hours. Crucially, while "LALISA" was released on BLACKPINK's high-subscriber channel, "SaWaDiKa" achieved its massive debut directly on LISA's independent label channel, LLOUD, underscoring her massive solo drawing power.
2. Soloists vs. Group Juggernauts
While full group acts like BTS ("Butter" at 108.2M and "Dynamite" at 101.1M) and BLACKPINK ("How You Like That" at 86.3M) hold the top overall 24-hour records, LISA stands virtually unmatched among contemporary solo acts. Her opening 70.8 million views more than doubled the largest group debuts of 2026, establishing a new benchmark for global pop solo releases.
Thai Cultural Power & Global Impact
Beyond raw streaming metrics, the rollout of "SaWaDiKa" doubles as a major cultural campaign. The Tourism Authority of Thailand (TAT) and Sony Music Thailand even launched a fleet of decorated "SaWaDiKa" tuk-tuks across Bangkok to coincide with the release.
Combining high-energy trap production by Thom Bridges and Ojivolta with signature hip-hop choreography, LISA has turned a traditional Thai greeting into one of the biggest global music releases of 2026.
Stay tuned to KpopEcho for real-time chart updates, YouTube view tracking, and upcoming news on LISA's extended play, PRESS PLAY.