Designing for STAY: Stray Kids Pulls Back the Curtain on ‘RUN IT SEOUL’ Official Merch Creation

With the countdown ticking away to the opening night of their five-night residency at the Olympic Park KSPO Dome, Stray Kids has officially released the Official Merch Making Film for their world tour kickoff.

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Released on July 19, 2026, the behind-the-scenes video highlights the group's hands-on involvement in designing tour merchandise, creative photoshoots, and a special addition to the group's character family: the debut of the official STAY Plush Doll.

Meet the New Character: The Debut of the STAY Plush Doll

The main highlight of the making film is the introduction of a mascot designed specifically to represent the fandom, joining the group's iconic SKZOO character lineup [02:24].

                SKZOO Universe              >  New Fandom Mascot
         (Member-Inspired Characters)       (STAY Plush Doll)

Throughout the video, the members explore early samples of the plushie, noting its distinct baby-blue color scheme, heart-shaped eyes, soft blush accents, and raccoon-like striped tail:

• Direct Design Contributions: Bang Chan and Hyunjin share that the doll was created using direct drawings and ideas submitted by the group during creative planning sessions [01:03].
• Playful Member Debates: Seungmin and Changbin joke about the mascot's mysterious species, comparing its long ears and raccoon tail to an adorable alien creature [03:24]. Seungmin invites fans to share their thoughts on what kind of animal it resembles and help come up with a name [06:01].
• Charming Fandom Representation: Lee Know, Han, Felix, and I.N highlight details like the tiny STAY cap, heart eyes, and custom outfits, noting how well it represents the fan community [00:56, 09:56].

Chic Aesthetics & Traditional Korean Motifs

Moving away from typical merchandise shoots, the aesthetic direction for the RUN IT SEOUL collection balances sleek modern fashion with subtle traditional elements [05:43]:

• Traditional Touches: The members explain that parts of the visual shoot were framed around traditional Korean artistic motifs (Hanbok accents and traditional aesthetics), paying homage to the tour's Seoul kickoff [00:14].
• Sleek Photo Concepts: In contrast to previous cute photoshoot concepts, the members adopt a more mature, chic style for the official photocards, posters, and apparel lines [05:43].
• Setlist & Stage Production: Between photo takes, the members share updates on concert preparation, revealing that they are actively fine-tuning the setlist and rehearsals to deliver high-energy performances for the five-night run [00:37].

Purchasing Timelines & Sales Schedule

To ensure global fans can secure official merchandise ahead of and during the concert dates, JYP Entertainment has structured the sales framework across three distinct phases:

Sales Phase	Operating Window (KST)	Channel / Access
Online Early Access	July 16 – July 19 (Concluded)	Exclusive Early Portal
Offline On-Site Sales	July 25–26 / July 29 / August 1–2	KSPO Dome On-Site Booths
Online Pre-Order	July 27 (11 AM) – August 5 (11:59 PM)	Official JYP Shop / Global Portals

Watch the Full Making Film

Get an exclusive look at the member sketches, candid photoshoot moments, and mascot reveals by watching the official Stray Kids World Tour ＜RUN IT SEOUL＞ OFFICIAL MERCH MAKING FILM on YouTube [00:00]. Make sure your digital pre-order accounts are set up ahead of the July 27 online window, and get ready for the tour's opening night at the KSPO Dome!