The anticipation is building! On July 24 at 1 PM KST (12 AM EDT), global superstar Jennie will drop her highly anticipated new solo single “Less than a Lover” through her label Odd Atelier.
The 30-year-old BLACKPINK member, who is now running her own label Odd Atelier, has been teasing fans with striking visuals and snippets for the upcoming release. A YouTube music video preview has already garnered nearly 700,000 views in a single day, featuring sun-kissed, cinematic imagery. Additional teasers include a close-up of her freckled face with handwritten text and a sultry audio clip that has everyone buzzing.
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A Cinematic and Personal New Chapter
One of the standout teasers shows Jennie running hand-in-hand through a vast, sunlit field with Taiwanese model Kai (born 2002). The pair creates a dreamy, youthful movie-like atmosphere as they sprint across the open landscape. Jennie stuns in a chic white balloon top paired with blue shorts, while Kai complements her look in a white tank top, wide-leg jeans, and black beanie.
Jennie has taken full creative control of this project, directly participating in writing the lyrics, directing the music video, and contributing to the overall production. The song explores the honest feeling of “gradually drifting apart” — choosing emotional distance rather than diving into full romance. Musically, it blends lo-fi guitar and vintage electric keyboards with her deeper, more mature vocals for a laid-back yet emotional summer sound.
This release marks a fresh artistic direction, moving away from high-energy performance tracks toward something more introspective and cinematic.
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Following Massive Success
Coming off the enormous success of her 2025 debut solo album Ruby — which sold over 1 million copies in its first week and racked up billions of streams worldwide — expectations are sky-high. Many fans are predicting that “Less than a Lover” could make her the first K-pop solo act to dominate Spotify’s global music video chart upon release.
The track has already generated huge excitement after live previews at major international festivals. Now, the official drop is poised to take over playlists this summer.
Jennie will continue her global momentum with performances at Lollapalooza Chicago and Summer Sonic 2026 in Japan following the release.
Mark your calendars and pre-save “Less than a Lover” now — July 24 is going to be unforgettable!
What are your expectations for Jennie’s new track? Drop your thoughts below! 🔥