K-pop star KAI, a member of EXO, has released new official video content capturing memorable moments from his recent birthday fan celebration. The newly shared footage provides fans with an exclusive behind-the-scenes look at the highly anticipated annual event, further strengthening the artist’s connection with his global fanbase.
The video features curated highlights from the #KAI_Bday_PARTY, affectionately known among fans as '곰일파티' (Bear Day Party). This yearly tradition celebrates KAI's birthday alongside his dedicated supporters, offering a festive atmosphere filled with performances, fan interactions, and celebratory moments that showcase the artist’s close relationship with EXO-Ls.
Released through official digital platforms including EXO’s YouTube channel and KAI’s individual social media accounts, the content is designed to reach fans worldwide. The coordinated rollout across platforms such as Instagram, X (formerly Twitter), TikTok, and Facebook reflects an ongoing strategy to maintain strong fan engagement through regular content updates.
The unveiling of this birthday celebration video is expected to generate enthusiastic responses from fans while reinforcing KAI’s ongoing visibility as both an EXO member and solo performer. By continuing to share personal and event-focused content, KAI strengthens fan loyalty and sustains his presence within the competitive global K-pop scene.