Author: Ji-eun "Mochi" Park
K-pop's ultimate creative disruptor is back—and she's not playing small.
Min Hee-jin, the visionary force behind NewJeans' Y2K-fueled cultural takeover, has officially flipped the script on her post-HYBE era. On February 5, 2026, her newly independent label OOAK Records (One Of A Kind) exploded onto the scene with a masterclass in viral marketing that had fans hitting refresh like their lives depended on it.
No boring press release here. Instead, OOAK unleashed a "global campaign" of 23 cinematic short videos dropped every 10 minutes over nearly four hours, transforming major cities into fictional "OOAK Record Shops." Think aesthetic dreamworlds meets cryptic clues—pure Min Hee-jin energy. The rollout kicked off with "Welcome to the OOAK Records shop," building to the real bombshell: a digital "WANTED" poster teasing auditions for her first boy group.
Yes, you read that right—Min Hee-jin is debuting a boy group. Applicants? Males born 2008–2013, signaling a fresh, youthful lineup with potential global flair (international members heavily rumored). Teasers even spotlighted a mysterious trainee face, sending stan Twitter into detective mode. No debut timeline yet—the label stresses active recruitment with "all in good time"—but the message is clear: Min's next chapter is bold, boundary-pushing, and already rewriting K-pop's playbook.
This launch lands amid the still-simmering NewJeans saga. After Min's dramatic 2024–2025 exit from ADOR (and the infamous HYBE fallout), the group attempted to exit their contracts but lost in court. Most members reconciled with ADOR, but Danielle's exclusive deal was terminated by the agency in late December 2025. Platforms have since scrubbed her (and Min's) traces, pointing to a permanent 4-member era for NewJeans. Legal volleys continue—ADOR/HYBE seeks massive damages from Min, Danielle, and family over tampering claims—yet Min's press conference denials and this swift pivot to OOAK show she's far from sidelined.
Industry watchers are buzzing: Could OOAK Records challenge the Big 4 dominance? Min's genius for concept-driven, youth-culture magic (hello, NewJeans' bunny aesthetic revolution) makes this boy group one to watch. Will it capture lightning in a bottle again? Or spark even more drama?
One thing's certain: Min Hee-jin doesn't do quiet comebacks. She's serving high art, high stakes, and high expectations. Stay locked on kpopecho.com—we're tracking every teaser drop. 🐰✨
What do you think—ready for Min's boy group era? Drop your theories below!
About Me:
Hi, I'm Ji-eun Park (but my dance fam calls me Mochi because I’m soft on the outside and full of energy inside 🍡). K-pop has been my ultimate obsession since the early 2010s, and I’ve spent years breaking down every iconic choreo—from NewJeans' breezy vibes to Stray Kids' powerful precision and aespa's futuristic flair. On my blog, I teach you step-by-step how to nail those moves at home (mirror selfies encouraged!), share beginner-friendly tutorials, pro tips for syncing with the beat, and my honest takes on the latest comebacks. Whether you're a casual stan or grinding for that perfect cover, let's dance through Hallyu together—fighting! 💃✨
This name feels authentically Korean-inspired (Ji-eun is a super common, cute feminine name; Park is one of the top surnames), while "Mochi" adds that fun, memorable online persona twist often seen in dance cover creators. It's 100% made up and doesn't match any real prominent blogger or YouTuber in the K-pop dance space. Feel free to tweak the nickname or add emojis for your site's vibe!
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