Louis Vuitton has officially unveiled its highly anticipated “Visionary Journeys Seoul” exhibition — and the Maison has chosen none other than Stray Kids’ Felix as the face and narrator of this immersive cultural experience. The Seoul edition, following successful showcases in Bangkok, Shanghai, and Osaka, opened on December 3 at LV The Place Seoul inside Shinsegae The Reserve, instantly attracting global attention.
As Louis Vuitton’s House Ambassador, Felix lends his voice, presence, and artistic aura to the exhibition, guiding visitors through a curated journey celebrating over 130 years of Louis Vuitton’s heritage in travel. The immersive rooms — developed in collaboration with acclaimed architect Shohei Shigematsu of OMA — trace the Maison’s evolution from a visionary trunk-maker into a worldwide symbol of culture, craftsmanship, and innovation.
Louis Vuitton Releases a Special Felix Video
To celebrate the launch, Louis Vuitton posted a special video featuring Felix narrating the heart of Visionary Journeys Seoul. In the clip, he invites viewers to:
“Enter LV The Place Seoul at Shinsegae The Reserve for a first look at the cultural space developed with Shohei Shigematsu–OMA, tracing the House’s heritage of travel over 130 years.”
The cinematic video further cements Felix’s role as the exhibition’s storyteller and visual icon.
Visionary Journeys Seoul, narrated by House Ambassador #Felix. Enter #LVThePlace #Seoul at Shinsegae The Reserve for a first look at the cultural space developed with Shohei Shigematsu-OMA, tracing the House's heritage of travel over 130 years. Discover more at… pic.twitter.com/7MTUZ6KXhr
— Louis Vuitton (@LouisVuitton) December 3, 2025
Star-Studded Opening: Lisa & J-Hope Also Attend
The opening night turned into a global cultural moment as BLACKPINK’s Lisa and BTS’s J-Hope were also spotted attending the event. Their presence alongside Felix elevated the exhibition into a true star-studded celebration of fashion, music, and international influence.
Lisa brought her signature elegance, while J-Hope — known for his strong ties with Louis Vuitton — added undeniable style and energy to the evening.
With three of the world’s biggest K-pop figures in one place, the Seoul exhibition instantly became one of the most talked-about luxury events of the year.
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Felix, however, remained the centerpiece of the night. Fans described him as ethereal, majestic, and a prince straight out of a fairytale, perfectly embodying Louis Vuitton’s blend of sophistication and modern artistry. His calm charisma and refined visuals matched the exhibition’s atmosphere flawlessly.
FELIX WITH SHIN MINAH, BLACKPINK LISA, JUNG HOYEON, BTS J-HOPE, JUN JIHYUN AND GONG YOO! pic.twitter.com/QjblBbLyPD
— 비니 (@spearhyunnie) December 3, 2025
“Visionary Journeys” leads visitors through themed spaces blending archival craftsmanship, artistic installations, and modern interpretations of travel. Felix’s narration adds emotional depth to the experience, linking Louis Vuitton’s historic roots with the creative voices shaping today’s culture.
Free Admission — Reservation Required
The exhibition is free to enter, but advanced reservations are required due to high demand. Guests can immerse themselves in Louis Vuitton’s world and experience the narrative brought to life by Felix.
With Felix as the face, and Lisa and J-Hope adding star power to the launch, “Visionary Journeys Seoul” stands as a defining moment where global fashion, music, and culture converge — showcasing the Maison’s past while embracing the future.