Burberry closed out London Fashion Week Spring/Summer 2026 with a statement-making runway that proved heritage can meet modernity in the boldest ways. On September 22, 2025, Chief Creative Officer Daniel Lee staged the brand’s headline show at Perks Field in Kensington Palace Gardens—a setting steeped in history, but buzzing with the energy of a new cultural order.
A Front Row Led by Asian Powerhouses
If there was ever any doubt about who owns fashion’s digital throne, London Fashion Week settled the debate. Stray Kids’ Seungmin, freshly named Burberry’s newest global ambassador, drew the loudest cheers and the largest online footprint. Data shows he alone generated 40.53% of the entire fashion week’s digital buzz, more than all Western celebrities combined. Fan chants echoed even before the show began, cementing his role as both a K-pop vocalist and a luxury fashion force.
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| Credit - Onclusive |
Seungmin’s look—a cross-stitched sweater inspired by a 15th-century tapestry—balanced history with modern tailoring, epitomizing Daniel Lee’s vision of grounding British codes in contemporary cool.
Alongside him, Chinese actor Wu Lei turned heads in a reworked Burberry trench with a corduroy twist, activating one of the world’s fastest-growing luxury consumer markets.
Actress Jung Eun-chae brought quiet sophistication in a velvet dress embroidered with floral motifs.
(G)I-DLE’s Shuhua commanded attention in a sleek, oversized coat.
Thai star Bright Vachirawit added to the global flair, amplifying the brand’s reach across Southeast Asia.
The Collection: British Heritage Meets Festival Energy
Daniel Lee’s Spring/Summer 2026 collection was built on a dialogue between fashion and music, two cultural forces that shape audiences far beyond the runway. Festival spirit ran through the show: waterproofed fabrics, reimagined checks, and coats designed for every forecast. Mod-style suits, fringed jackets, and rain-ready outerwear underscored the theme, while crocheted mini dresses and skinny scarves nodded to Britain’s rock legacy.
Statement coats and rich velvet details underscored the house’s mastery of fall dressing, making the starry front row feel as much a part of the spectacle as the models themselves.
Burberry’s Digital Masterclass
This wasn’t just a fashion show—it was a global digital coup. Burberry commanded 86.94% of London Fashion Week’s online visibility, a dominance largely powered by its Asian ambassadors. Their fanbases didn’t simply post; they mobilized, generating 12–15 posts per mention compared to the Western average of just two. In an era where algorithms decide relevance, Burberry proved that K-pop fandoms and Asian influencers are the most valuable currency in luxury fashion.
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| Credit - Onclusive |
A Show That Felt Unapologetically British
The evening captured something quintessentially British: a staged “festival” in Kensington Palace’s gardens, complete with a damp ground effect, sunset skies, and live music echoes. Guests—including Elton John, Vanessa Williams, and Olivia Dean—watched models step out in looks designed for the unpredictability of a British summer.
Backstage, Daniel Lee joked about the house’s obsession with weatherproofing: “Burberry is about waterproofing—so we asked ourselves, what else can we waterproof other than a trench coat?” That spirit—equal parts practical and playful—threaded through the collection.
And while the show paid homage to tradition, it was also a clear signal of Burberry’s future: one that thrives not only in London’s gardens but across Seoul, Beijing, Bangkok, and beyond.