Stray Kids’ Lee Know has officially joined the elite circle of fashion icons, as Italian luxury powerhouse Gucci names him its newest global brand ambassador.
For fans and fashion watchers alike, the news feels less like a surprise and more like destiny—after all, Lee Know has been wearing Gucci for a while now, making it an integral part of his personal style. This announcement was simply a matter of time.
Known for his sleek visuals and striking performance presence, Lee Know (real name Lee Minho) has long blurred the line between idol and style icon. Since his debut with Stray Kids in 2018, the multitalented star has built a reputation for his attention to detail—not only in choreography and songwriting, but in fashion as well. His consistent love for Gucci has made headlines at red carpets, photoshoots, and editorials.
The partnership reached a new level earlier this year when Lee Know attended Gucci’s Cruise 2025 fashion show in London—an appearance that further solidified his close ties to the Kering-owned brand. Now, with the official ambassadorship, he is set to take part in global campaigns, fashion events, and creative projects as one of the faces of Gucci worldwide.
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| Photo Credit - Gucci |
“Lee Know’s artistic and individual energy is expected to bring new inspiration to the brand,” Gucci said in a statement, underscoring the synergy between the idol’s bold identity and the house’s timeless innovation.
For his part, Lee Know expressed deep admiration for the brand: “I think Gucci is a brand that presents creative and contemporary perspectives that cross the past and present. I am honored to be part of that creative journey.”
With this move, Lee Know not only reinforces his position as a global trendsetter, but also ushers in a new era where K-pop and couture walk hand in hand—confident, expressive, and unapologetically stylish.