Stray Kids' youngest member, I.N (Jeong In), has been officially announced as the global brand ambassador for Damiani, the prestigious Italian fine jewelry house. The partnership marks a significant milestone in both I.N’s flourishing fashion journey and Damiani’s expanding presence in the global luxury market.
The collaboration was unveiled today alongside news that I.N will front Damiani’s new global advertising campaign set to launch this summer. Known for his soulful voice, magnetic stage presence, and ever-evolving personal style, I.N is poised to bring a fresh and youthful edge to the century-old jewelry brand.
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| Photo Credit - @DamianiOfficial |
“I am truly excited to embark on this new adventure with Damiani,” I.N shared in an official statement. “It’s a brand synonymous with creativity and passion—values I deeply connect with as an artist and as a person. It is a great honour to represent the Maison’s unique style and Italian craftsmanship.”
This appointment isn’t I.N’s first step into the world of luxury jewelry. He previously graced the digital covers of DAZED Korea in January 2025 wearing signature Damiani pieces, a photoshoot that hinted at deeper ties between the idol and the brand. Now, that visual flirtation has blossomed into a full-blown global campaign.
Guido Damiani, President and CEO of the Damiani Group, also expressed enthusiasm about the collaboration. “We are delighted to welcome I.N to the family. I am convinced that his true artistic flair will enable him to interpret the essence of our work and further enhance the brand.”
The announcement comes during Stray Kids’ massive third world tour, which has already drawn nearly 400,000 fans across South America alone. With upcoming shows scheduled across Japan, North America, and Europe, I.N’s star power is only growing brighter—and now, it's glittering with Damiani jewels.
Is it just us, or did we totally see this coming? If you read our deep dive on I.N’s unstoppable rise in the fashion world, this moment feels like destiny. Read the full story: A Look Into the Most Influential 4th Gen K-Pop Male Maknae: Stray Kids’ Jeongin AKA I.N – IS IT LIKE WE SAW THE FUTURE?
Between his front-row appearances at fashion weeks, his ambassador roles with Bottega Veneta, and now this Damiani deal, I.N is not just keeping up with fashion—he’s defining it.
💜 One thing’s for sure: this maknae is truly on top