In a recent Instagram live, Lee Know indulged in a quiet sushi and pudding feast, unknowingly triggering a nationwide frenzy. Locals are now crying foul as their beloved Jiichiro pudding has flown off the shelves faster than you can say “daebak!
The Viral Pudding Prince
During his live, Lee Know finished his sushi in under 10 minutes, barely uttering a word, and promptly ended the stream. Not long after, he returned, devoured a pudding in just three minutes, and poof—vanished again. The live had no fancy commentary, just pure, unfiltered “handsome man enjoying food.”
The simplicity? Iconic. The impact? Earth-shattering. The pudding? SOLD OUT.
Fans and unsuspecting locals alike flooded social media with hilarious commentary:
- "Who is this gorgeous boy quietly eating pudding and making it trend?!"
- "Reno-san, your love for this pudding is too powerful. Now I can't have my favorite dessert!"
As 治一郎のプリン is trending in Japan, many locals were intrigued if a new flavor had come out, but were surprised by the handsome guy who was eating it.
— 𝙑𝙄𝙍𝘼𝙇 𝙇𝙀𝙀 𝙆𝙉𝙊𝙒 (@viraleeknow) November 16, 2024
— who is that handsome guy eating jiichiro's pudding?
— who is jiichiro's pudding guy? pic.twitter.com/cYC1Q0ulRE
- "Jiichiro pudding is trending. Is it true? What's going on? I thought, and it's true. Someone with a really beautiful face is eating it with a cute reaction. I bet this will be a big hit tomorrow, Jiichiro-san! Jiichiro is a baumkuchen shop owner in Shizuoka Prefecture "
じいちろプリンがトレンド入り、ほんとだどした？？と思ったらほんとだ、なんかめちゃくちゃ綺麗なお顔したお兄さんがかわちいリアクションで食べとる。こりゃ明日はバカ売れだなじいちろさんよかたねー！！
そんなじいちろさんは静岡県のバームクーヘンのお店(*´∀`)ﾉｼ
— 羅希-raki- (@rk_dspbs) November 16, 2024
#LeeKnow is still going viral in Japan between locals! As he already trended in both Japan/Worldwide Twitter and Japan Yahoo with multiple posts gaining +2M views & +81K likes
— LEE KNOW 리노 GLOBAL ★ (@LKglobal_) November 17, 2024
People are surprised about the “too good-looking man” eating pudding in silence during a live… pic.twitter.com/0mwrJrRzu3
- "I went to two Jiichiro pudding stores in Shinjuku, and the last one was sold just five minutes ago. I called the other five stores and they were all sold out...They said that they don't usually sell out, but because of Reno's influence, many stay-at-home customers came 🥹 As expected, please continue to tell Stay about your delicious puddings 🐰"
治一郎のプリン、新宿2店舗行ったら最後の1個がちょうど5分前に売れたらしくて泣
— ゆぴ (@inegaomamoritai) November 17, 2024
他5店舗に電話しても売り切れ……
いつもは売り切れないけどリノさんの影響でstayさんがたくさん来たって言ってた🥹
さすがやね、これからも美味しいプリンたくさんstayに教えてね🐰 pic.twitter.com/XHuJWdjOYL
This pudding episode comes hot on the heels of Stray Kids’ third sold-out Tokyo Dome concert as part of their Dominate World Tour. Fresh off releasing their second Japanese album, Giant, the group continues to make waves with an upcoming project, SKZHIPTAPE “合 (HOP)”, dropping December 13.
With a packed schedule that includes stops in the Philippines, Macau, Japan, Thailand, and Indonesia, Lee Know might just be scouting new desserts to silently devour—and secretly make famous.
Lee Know… what have you done? 😏🍮