The K-pop scene on YouTube continues to showcase massive global engagement, with artists from both established and rising groups making waves. Here's a deep dive into the latest YouTube trends as of November 20, 2024, highlighting the top tracks, their impressive view counts, and the artists driving the conversation.
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1. Rosé + Bruno Mars' 'APT.' Dominates the Charts
The collaboration between Rosé (of BLACKPINK) and Bruno Mars remains the hottest trending K-pop video of the day. With a staggering 380.6 million views and averaging over 6.37 million views per day, the song shows no signs of slowing down. This powerhouse duet has captured global attention, blending Rosé’s distinct vocal style with Bruno Mars’ smooth, retro-inspired funk.
2. BABYMONSTER Shines with 'DRIP' & 'CLIK CLAK'
BABYMONSTER, the rookie girl group from YG Entertainment, is making an indelible mark in the K-pop scene. Their track DRIP has amassed 93.3 million views and is drawing an impressive 4.3 million views per day, signaling the group's rising popularity. In addition, their previous hit CLIK CLAK continues to thrive with 76.8 million views and 1.48 million daily views, reinforcing BABYMONSTER’s strong presence in the K-pop landscape.
3. ATEEZ & MEOVV’s Impressive Performances
ATEEZ’s Ice On My Teeth is gaining traction with 20.5 million views and a steady 2.34 million daily views. Their performance-oriented releases have always drawn dedicated fans, and this track is no exception. Meanwhile, MEOVV’s Toxic has a strong daily growth rate of 2.48 million views, currently sitting at 4.3 million total views.
4. Aespa and Stray Kids: Consistent Popularity
Aespa’s Whiplash continues to show consistent daily growth, with 67.9 million views and 895,000 views per day. Their strong visuals and captivating sound have made them one of K-pop’s top global acts. Similarly, Stray Kids is charting high with both their Giant (JP) track and Chk Chk Boom, which has been racking up impressive numbers, 7.7 million and 119.1 million views, respectively. Their loyal fanbase, known as "STAY," plays a major role in their success.
5. TXT and Jin: A Growing Influence
TXT’s Over The Moon with 8.1 million views and 1.18 million daily views continues to build momentum. This group’s unique blend of emotions and powerful performances is connecting with fans worldwide. On the solo front, Jin (of BTS) has had two high-performing tracks: Running Wild with 7.7 million views, and the DRIP Dance Performance video from BABYMONSTER, which boasts a robust 33.5 million views.
6. Iconic Performances from Jennie, Lisa, and Taeyeon
K-pop’s heavyweights continue to dominate with consistent streaming. Jennie's Mantra has gathered 95.8 million views, while Lisa’s international hits, Rockstar (EN) and Moonlit Floor Remake (EN), sit at 228.9 million and 36.5 million views, respectively. Meanwhile, Taeyeon's emotional ballad Letter To Myself is attracting attention, with 927,000 views and an average of 370,000 daily views. Fans are clearly craving more from these K-pop icons.
7. New Music Releases Create Buzz
Enhypen’s No Doubt has hit 23 million views and is receiving 438,000 views daily, showing the group's growing presence in K-pop’s newer generation. Meanwhile, groups like ILLIT, with Tick-Tack and Magnetic, are maintaining steady growth. Their diverse and evolving sounds, with tracks accumulating over 17.7 million and 172.8 million views, reflect their steady rise.
8. Rising Artists: PRIMROSE, ILLIT, and More
Newer artists are making waves as well. PRIMROSE’s Steal Heart stands at 2.4 million views, with a promising 588,000 views per day. Similarly, ILLIT's Magnetic is rapidly building traction, accumulating 172.8 million views. The success of these emerging acts points to a dynamic K-pop scene that is constantly evolving with fresh talent.
Key Takeaways:
- Rosé and Bruno Mars continue to dominate, with their collaboration attracting massive global engagement.
- BABYMONSTER and ATEEZ are leading the rookie and established groups, with DRIP and Ice On My Teeth respectively drawing millions of views per day.
- The 5th generation of K-pop idols like TXT and Enhypen are also gaining momentum, steadily growing their fanbases.
- Aespa, Stray Kids, and Jennie maintain strong positions, thanks to their consistent content and dedicated fanbases.
- Rising groups such as PRIMROSE and ILLIT signal the future of K-pop, with fresh talent gaining traction in both the music and digital spaces.
These trends offer a snapshot of the dynamic nature of K-pop, where global collaborations, rookie group innovations, and solo performances continue to thrive. The daily viewership and increasing global interest showcase that K-pop is truly a genre that transcends borders and continues to captivate audiences around the world.