Virtual idol group PLAVE has made a groundbreaking achievement by becoming the first male idol group to reach No. 1 on the Melon Top 100 chart in 2024. Their latest single, "Pump Up The Volume!", released on August 20th, skyrocketed to the top just hours after its debut, securing their place as a leading force in K-pop.
Photo Credit - PLAVE OFFICIAL X"Pump Up The Volume!" not only topped the charts but also set a new record for the most streamed song on Melon within the first 24 hours of release in 2024, amassing 1.83 million streams. This surpasses IU's "Love Wins All," making PLAVE the most talked-about group of the year.
The song features an energetic band sound with a retro melody, first improvised by PLAVE during a live broadcast in June. This unique origin adds to the track’s appeal, resonating with fans and highlighting PLAVE's creative process.
PLAVE's success signals a new era for virtual idols, proving that they are a powerful presence in the music industry. With their innovative approach and massive fan engagement, PLAVE is shaping the future of entertainment.
Who Are PLAVE?
PLAVE is a virtual K-pop idol group, blending advanced technology with the vibrant energy of K-pop. Created through cutting-edge animation and AI, the group’s digital avatars are brought to life with distinct personalities and talents, engaging fans worldwide through music and interactive content.
Their songs are created using advanced vocal synthesis technology, where real vocalists provide the base vocals that are then processed to match the distinct voices of each virtual member.
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— PLAVE(플레이브) OFFICIAL (@plave_official) August 20, 2024
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