The ultimate celebration for global music icons BTS is officially taking over the streets of the British capital. Tied directly to the highly anticipated United Kingdom leg of their "ARIRANG" World Tour—marking the group’s return to London for two massive nights at Tottenham Hotspur Stadium on July 6 and 7, 2026—HYBE has launched a massive, city-wide project titled BTS THE CITY ARIRANG - LONDON.
 |
| https://x.com/bts_bighit |
Running from July 4 through July 10, 2026, this project transforms London into an immersive fan ecosystem. The experience spans multi-sensory interactive zones, custom streetwear pop-ups, visual landmark takeovers, and curated culinary partnerships. To maximize the experience, fans can participate in a dedicated Weverse Stamp Rally and a high-profile Venue Photo Event, offering unique digital and physical rewards.
The London Takeover: Official Experience Map
The city-wide project distributes themed activities across key London neighborhoods, allowing ARMY to follow a structured exploration map:
Interactive Fan Hubs & Exhibitions
- ARMY 'MADANG' & Samsung Galaxy Experience (July 8–10 | Outernet, The Now Building): Serving as the core operational center for fans, this dedicated space features immersive visual installations, custom T-shirt designing stations (reservations required on Weverse), and exclusive Samsung Galaxy AI interactive booths loaded with limited-edition London event merchandise.
- KCCUK Connect Lounge (July 4–10 | Korean Cultural Centre UK): Fans can explore specialized multimedia archives, fan community exhibitions, and get an up-close look at original iconic stage costumes worn by the BTS members during previous tour cycles.
Exclusive Shopping & Fashion Collabs
- BTS POP-UP : ARIRANG IN LONDON (June 26 – July 12 | Future Stores, Oxford Street): The official merchandise node features exclusive city-themed apparel, tour collectibles, and photo zones. Access requires an advance digital slot reservation.
- Nike By You x BTS Pop-Up (July 4–5 | Westfield London, The Atrium): A massive footwear and apparel custom laboratory allowing fans to laser-etch and customize select Nike gear with official, limited-edition BTS graphics and ARIRANG iconography.
Iconic Landmarks & Night Visuals
- The London Eye 'ARIRANG' Red Light-Up (July 6 | 9:30 PM – 11:00 PM BST): The world-famous observation wheel on the South Bank will be illuminated in a striking red lighting scheme to honor the tour's aesthetic concept.
- River Thames 'ARIRANG' Boat (July 6–7 | South Bank): A specially themed aquatic installation operating along the river near the London Eye, serving as a dynamic backdrop for fan gatherings.
Official F&B Collaboration Partners
Fans can collect exclusive rally points while enjoying custom Korean dining menus across London from July 4 to July 10 at authorized partner restaurants, including Tokkia (Seven Dials), Kimchee Restaurant (King's Cross), Sushinoya, and The Factory (Dalston) for the East London JUNG Festival market.
Interactive Fan Events & Digital Rewards
HYBE has seamlessly integrated the Weverse ecosystem into the physical layout of the city, introducing two major tracking initiatives for visitors:
1. The Official London Stamp Rally
By visiting the eight core mission locations across the city and scanning the designated, geo-locked QR codes via the Weverse mobile application, fans can unlock tiered rewards:
- The 'LONDON Special Badge': Awarded automatically to any user account that successfully registers 5 or more digital stamps across the tracking nodes before July 10.
- Digital Membership 1-Month Trial: The first 10,000 users to successfully clear the core "Tottenham Hotspur Stadium Concert" mission will instantly receive a premium membership coupon code redeemable on the platform.
2. The Weverse Venue Photo Event
To incentivize global community building, HYBE is hosting a massive digital snapshot event from July 4 to July 10 at 11:59 PM BST. Fans can participate in three simple steps:
- Snap high-quality photos or videos capturing the visual layout, atmosphere, or Stamp Rally tracking locations at any official THE CITY - LONDON venue.
- Upload the visual assets directly to the Weverse BTS community timeline.
- Include the mandatory official verification tracking hashtags: #BTS, #BTS_THECITY_ARIRANG, #BTS_THECITY_ARIRANG_LONDON, and #BTS_STAMPRALLY.
Following the tracking cutoff, HYBE will select 3,000 lucky winners from the participant pool to receive a 1-Month BTS Digital Membership Trial, with prizes distributed via push notifications after July 24, 2026.
🇬🇧 Map Out Your London Journey
The capital has officially transformed into a massive celebration of music, and the operational window is ticking down! To ensure you don't encounter server delays or crowd capacity freezes at the high-traffic Oxford Street nodes, download the latest version of the Weverse app, double-check your event reservation timestamps, and plan your transport routes across the South Bank and central city hubs ahead of the historic stadium nights!