The summer of 2026 officially belongs to BABYMONSTER. Fresh off their explosive 2026-27 BABYMONSTER WORLD TOUR [DANCE (CHOOM)] IN SEOUL over the weekend, YG Entertainment is not letting fans catch their breath.
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In a rapid-fire double drop that has left MONSTIEZ scrambled but thrilled, YG has simultaneously announced a brand-new music video for fan-favorite B-side "I Like It" (dropping July 6) and launched the official global sales for the highly demanded [DANCE (CHOOM)] concert merchandise.
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Here is a breakdown of why this dual rollout is the smartest tactical play YG has made all year, and how you can grab the most exclusive merch before it sells out.
The Power Shift: Why "I Like It" is Getting the MV Treatment
Historically, YG Entertainment has been known for long gaps between releases. But 2026 has revealed a hyper-aggressive new strategy. Following the massive success of CHOOM and SUGAR HONEY ICE TEA, the decision to give "I Like It" its own music video proves that the label is listening closely to the fandom.
During the Seoul concerts, "I Like It" received some of the loudest fan chants of the night. By immediately capitalizing on that live concert hype, YG is transforming a stadium peak-moment into a global streaming event on July 6.
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The 'CHOOM' Seoul Merch Drop: What's Driving Fans Crazy?
If the MV announcement wasn't enough to break the internet, the official [DANCE (CHOOM)] IN SEOUL merchandise just went live online and offline. For fans who couldn't make it to the Seoul venue, this is the ultimate chance to secure a piece of the historic tour.
The merchandise is available online via YG SELECT and Weverse Shop, as well as offline at theSameE locations in Hapjeong, Insa, and Myeongdong.
🚨 The Ultimate Incentive: Unreleased Selfie Photocards
The real traffic driver behind this merch drop? The Purchase Perks.
- For every 50,000 KRW spent on official tour merch, buyers receive 1 random unreleased selfie photocard (out of 6 types).
- The Catch: The online and offline purchase perks are different. Furthermore, buying through YG SELECT yields different perks than buying through WEVERSE SHOP. Collectors are already trading furiously online to plan their orders.
MONSTIEZ, What's In Your Cart?
From sleek tour apparel to exclusive accessories that captured hearts at the venue, the CHOOM tour aesthetic is flawlessly represented.
Which item caught your eye the most, and are you aiming for the YG SELECT or Weverse Shop exclusive photocards? Let us know in the comments below!
The "I Like It" MV drops on July 6, 2026. Official [DANCE (CHOOM)] merch is available now while supplies last.