Excitement is building among K-pop fans and fashion enthusiasts as Stray Kids member Hyunjin is expected to visit the new GUESS JEANS flagship store on Melrose Avenue for a special event on June 4.
The highly anticipated appearance marks another milestone in Hyunjin’s role as Global Brand Ambassador for both GUESS and GUESS JEANS. The partnership, announced in March 2026, has already generated massive buzz worldwide, with the idol’s Spring/Summer 2026 campaign injecting fresh energy into the brand’s iconic denim heritage.
Hyunjin’s ability to sell out a brand is something that a lot of K-pop companies are studying now — one thing isn’t teachable: there is only one Hwang Hyunjin.
Phenomenal Impact on the Brand
Since Hyunjin’s campaign launched, the collaboration has driven exceptional results. Items from his collection sold out within minutes on the official GUESS US website and completely sold out across the GUESS Japan site (excluding select denim and underwear pieces). Fans and industry observers credit Hyunjin with significantly raising the brand’s profile, particularly among younger audiences and global fashion followers.
GUESS has embraced this momentum, highlighting Hyunjin’s unique style, charisma, and stage presence as a perfect match for their “Modern Heritage” vision. The brand describes him as embodying a “free-spirited attitude” that re-energizes their classic American denim roots.
Flagship Store Event Details
The event will take place at the GUESS JEANS flagship store located at 8700 Ave., West Hollywood, CA 90069. This new store represents a symbolic return to the brand’s Californian roots and serves as a key location for Hyunjin’s collection.
According to reports and fan updates, Hyunjin is scheduled to appear between approximately 2:00 PM and 5:00 PM on June 4. The store will temporarily close to the public during his visit before reopening for shopping until 10:00 PM.
Attendees can expect special installations including photo zones, a signing wall, a phone booth, and exclusive merchandise such as tees and hats. A denim laser customization service featuring Hyunjin-themed designs is also available.
Preparations are underway for large crowds, with security measures, group entries, and overnight lining permitted. The brand has expressed enthusiasm for the strong fan turnout, reflecting the deep affection STAYs (Stray Kids’ fandom) and new supporters have for Hyunjin’s ambassadorship.
Fans worldwide are thrilled by the opportunity to connect with Hyunjin’s fashion influence in person. As one of the most visually striking and artistically driven members of Stray Kids, his partnership continues to elevate GUESS JEANS on the global stage.
Stay tuned for updates as June 4 approaches. Whether you’re a longtime STAY or discovering the collaboration anew, this event promises to be a memorable celebration of style, music, and fandom.