Tod's has officially announced Han Jisung of Stray Kids as its newest global brand ambassador, further solidifying HAN’s growing presence in the luxury fashion world.
The Italian luxury house shared the news across its official social media channels on June 15, introducing HAN as a representative of the brand’s next chapter. Tod’s described the idol as someone whose “creativity-filled sensibility, positive energy, and global influence” perfectly embody the spirit of a new generation while staying aligned with the timeless values that have defined the brand for decades.
Tod’s is pleased to announce K-pop artist HAN of Stray Kids as its new Brand Ambassador.
— Tods (@Tods) June 15, 2026
With his creativity, positive energy, and global influence, HAN embodies the spirit of a new generation while reflecting the timeless values that have defined Tod’s for generations,… pic.twitter.com/AmFrP8CX5b
The partnership feels like a natural match. HAN, known by fans as one of K-pop’s true all-rounders, has built a reputation for his authentic individuality, artistic versatility, and contemporary vision—qualities that mirror Tod’s refined yet modern aesthetic.
To celebrate the announcement, HAN appeared in a series of stunning campaign images showcasing some of Tod’s signature pieces, including the iconic Pashmy jacket and Red Dot Sneakers, bringing his effortless charisma and unique style to the luxury house’s classic Italian craftsmanship.
Expressing his excitement, HAN shared, “I’ve long been impressed by this brand’s passion for Italian craftsmanship, quality, and timeless style.”
At just 25 years old, HAN continues to prove why he is often called one of K-pop’s most complete “aces.” As a core member of 3RACHA, Stray Kids’ powerhouse production unit, HAN has played a major role in shaping the group’s signature sound through songwriting, composing, and producing. His sharp rap delivery, emotional storytelling, and ability to seamlessly switch between intense rap verses and laid-back, nonchalant melodies have made him stand out in the fourth generation of K-pop.
Beyond his technical skill, HAN’s witty personality, stage presence, and deeply personal lyricism have earned him recognition as one of the strongest rappers of his generation. Whether delivering explosive performances or crafting introspective rock-inspired tracks, his range as an artist continues to set him apart.
With this new ambassadorship, HAN joins the growing list of K-pop stars dominating the luxury fashion scene, proving once again that his influence extends far beyond music. Fans are already eager to see what this partnership between HAN and Tod’s will bring next.