HYBE has officially unveiled the music video for 'INSTANT CRUSH' by aoen, marking a key release for the Japanese boy group under its JCONIC label. This debut single showcases aoen's fresh sound and visual identity, expanding HYBE's diverse portfolio in the global J-pop scene.
Directed by Takaya Ohata of isai Inc., with Hiroki Yamada of THE ONE. as Director of Photography, the video features high production values. Assistant Director Reggie White and a skilled multi-tiered camera and lighting team contributed to its polished execution, reflecting HYBE's commitment to quality creative output.
Fans can now watch the full official music video here: https://www.youtube.com/watch?v=DzV97MXTZx8. As aoen's second single (following earlier tracks like "The Blue Sun"), 'INSTANT CRUSH' (Japanese title: 秒で落ちた) is set for full release on March 18, 2026, and is already generating buzz in the K-pop/J-pop community.
This release strengthens HYBE's presence in Japan and worldwide, appealing to a broad audience with aoen's unique blend of contemporary music and visuals.