In the wake of Paris Men's Fashion Week Fall/Winter 2026, analytics platform Lefty's "Top Key Voices" ranking has spotlighted the season's most influential figures based on Earned Media Value (EMV) and average engagement rates. While SEVENTEEN's Mingyu topped the list overall, Stray Kids' Hyunjin (@hynjinnnn) stood out for his remarkable efficiency: achieving the second-highest EMV with only 4 posts related to Dior, proving that quality and fan connection can outperform sheer volume.
Hyunjin, attending the Dior Homme FW26/27 show as a special guest for the first time, self-styled elements of his look to perfection. He debuted a soft, wavy chocolate-brown layered wolf cut with precise bangs, paired with flawless makeup featuring smoky eyes and a mauvey nude matte lip. His custom Dior outfit—a textured navy Donegal tweed jacket over a white tailcoat-style shirt, relaxed medium-wash jeans, and black shoes with white stitching—embodied Jonathan Anderson's vision of modern masculine elegance. Fans dubbed him the "Dior prince," with his poised front-row presence and backstage interactions fueling global trends.
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A particularly telling moment came from Dior's official YouTube vlog of the show, which captured Hyunjin styling himself for the event, bringing his personal creative touch to the final look. The vlog was uploaded by Dior shortly after the show, yet the official Stray Kids account was notably late in reposting or sharing this Dior content across their social media channels, including X. Far from diminishing the moment, this delay only underscored the authentic and independent nature of Hyunjin's influence: the buzz around his appearance was driven entirely by fans, media, and the fashion community itself. Everyone was already eagerly waiting to see what Hyunjin would do, wear, or even paint next—his every move generates anticipation that doesn't rely on official reposts to gain traction.
According to Lefty's Top Key Voices data for Paris Fashion Week Men's FW26:
@hynjinnnn (Hyunjin, Stray Kids): $9.4M EMV | 9.7% average engagement (via just 4 posts for Dior) – Second place, with the fewest posts among the top ranks and the highest engagement rate in this elite group, highlighting superior per-post efficiency and fan-driven buzz.
@fourth.ig (Fourth Nattawat): $6.2M EMV | 16.4% average engagement (via 11 posts for Louis Vuitton) – Third, with strong engagement but requiring more posts to reach lower EMV.
@pharrell (Pharrell Williams): $6M EMV | 2.3% average engagement.
@apo555 (Apo Nattawin): $5.7M EMV | 8.5% average engagement.
Hyunjin's achievement is particularly notable: his $9.4M EMV came from the fewest posts in the top 5, yet he delivered the highest engagement rate among them. This efficiency underscores his magnetic appeal—his posts not only drove massive impressions but sparked deeper interactions (likes, comments, shares), contributing significantly to Dior's season-leading performance.
Dior topped Lefty's Top 30 Brands at Men's Fashion Week FW26 with $55,061,074 EMV, a 13.2% engagement rate, and +97% year-over-year growth—far ahead of Louis Vuitton ($41,818,375 EMV, +50% YoY) and others. Hyunjin's debut, combined with Mingyu's repeat presence, helped solidify Dior's dominance in the APAC-influenced buzz.
As K-pop idols continue reshaping luxury fashion metrics, Hyunjin's FW26 moment exemplifies how strategic, self-curated appearances with minimal but impactful posting can yield outsized results. His shift from Milan (Versace) to Paris (Dior) signals rising global fashion stature, with fans already anticipating his next chapter.
For the full Lefty report on brands and influencers: https://lefty.io/blog/mens-fashion-week-fw26
Hyunjin's efficient buzz has fans calling it proof he's not just attending shows—he's redefining influence one perfectly timed post at a time.
You can watch Hyunjin’s Dior vlogs here 👇