HYBE Latin America's groundbreaking five-member boy group SANTOS BRAVOS has officially released the highly anticipated music video for their debut single "0%" on December 18, 2025.
Formed through the reality competition series Santos Bravos: La Serie, the multinational lineup — Alejandro (Peru), Drew (U.S./Mexico), Gabi (Puerto Rico), Kauê (Brazil), and Kenneth (Mexico) — brings a fresh fusion of Latin rhythms and K-pop precision choreography to the global stage. As HYBE's first Latin American boy group, SANTOS BRAVOS represents Chairman Bang Si-hyuk's multi-label, multi-genre expansion strategy.
The vibrant "0%" MV, filmed against the electric backdrop of Mexico City's nightlife, captures the group's infectious energy through dynamic dance sequences and candid moments. The track delivers an uplifting message: live fully in the present, free from worries — "Larga el celular en 0%, viviendo el ahora" (Put your phone at 0%, living in the now).
Executive Producer Jaime Escallón, head of HYBE Latin America label TRU, emphasized that the visuals perfectly embody the group's authentic identity, blending performance prowess with cultural pride. The video also highlights diversity with subtle nods to the members' home countries through national flags.
"0%" is available for streaming on all major digital platforms: santosbravos.lnk.to/0Percent. Additionally, a Portuguese version of the track, released in November 2025, caters to Brazilian and Portuguese-speaking audiences: santosbravos.lnk.to/0PercentPortuguese.
Fans can stay connected via SANTOS BRAVOS' official channels, including YouTube (@Santos_Bravos), Instagram (@santos_bravos), and Weverse for exclusive updates and interactions.
This milestone release further cements HYBE's commitment to innovating in the Latin music market, positioning SANTOS BRAVOS as a promising force in global pop. With their polished debut and cross-cultural appeal, the group is poised for international breakthrough.
Stream "0%" now and join the movement! 🌟 #SANTOSBRAVOS #0PorCiento #HYBELatinAmerica