Stray Kids have once again proven why they are one of the most dominant forces in global music today. With the release of “Do It,” the group didn’t simply return—they ignited a worldwide phenomenon. Their newest title track has delivered the largest streaming debut of their career, rewritten international records, and set the internet on fire with what critics describe as their most cinematic and ambitious music video to date. This comeback is not just a success; it is a defining moment that shows Stray Kids at the peak of their artistry, confidence, and global influence.
 |
| JYPE |
“Do It” made an explosive entry on Spotify, debuting at #11 on Global Top Songs with 3,336,838 streams, the highest first-day total in Stray Kids’ entire discography. In the United States, the track debuted at #13 with 756,408 streams, allowing Stray Kids to reclaim their title as the highest-debuting and highest-peaking JYPE artist in U.S. Spotify history. According to About Music, “Do It” is now the biggest global Spotify debut for any K-pop boy group song in 2025, with its parallel track “Divine” also landing at a massive 2.5 million streams. These achievements surpass even their own previous record set by “Ceremony” (2.5M), proving that Stray Kids continue to compete only with themselves.
What makes these accomplishments even more impressive is the context: despite earning more than 1 million pre-saves—the first K-pop act ever to achieve this milestone—Stray Kids were among the least promoted artists on Spotify editorial playlists during release week. Playlist support is typically one of the most influential drivers of reach and early streaming traction, often boosting heavily promoted releases by tens of millions of streams. Yet “Do It” soared past numerous songs that received prime placements and aggressive Spotify backing. Stray Kids achieved these numbers not because the platform pushed them—but because their global demand is so powerful that even minimal playlist exposure couldn’t hold them back. Their success is a reflection of genuine fan support, organic interest, and the strength of their brand as self-producing artists.
Upon release, the track debuted on Daily Top Songs charts in 50 regions, including major markets like the United States, Brazil, Mexico, Germany, France, the United Kingdom, Japan, Canada, and more—an unmistakable sign of their immense global demand. In the U.S., every single original track from the album charted, further cementing Stray Kids’ growing power in the Western streaming market.
On YouTube, “Do It” delivered the strongest performance of any Stray Kids music video to date. Within 24 hours, the MV surpassed 16.36 million views, breaking the group’s past records and quickly surpassing 17 million views according to Korean media. This marks a new peak for Stray Kids’ visual releases, outperforming “Chk Chk Boom” (15.51M) and “LALALALA” (12.96M). Fans across the world reacted with pride and excitement, celebrating the group’s growth and praising the intensity of their work. Japanese fans expressed admiration for the members’ efforts, calling the achievement “a testament to their unity and genius,” while Korean and international fans celebrated the MV’s stunning choreography, striking visuals, and emotional message.
Global media also praised the music video’s artistic depth. Billboard described “Do It” as “a cinematic experience with magical elements reminiscent of Harry Potter,” applauding its dystopian setting, dramatic visual transitions, and standout moments such as Changbin’s unforgettable entrance on an upgraded flying broomstick. The publication highlighted Seungmin’s emotional chorus delivery, the seamless shift from black-and-white to full color, and the powerful group performance that anchors the MV. Stray Kids’ ability to merge world-building, performance, and narrative continues to set them apart as one of K-pop’s most expressive and self-driven groups.
Fans around the world echoed these praises, with comments such as “Stray Kids are unstoppable,” “Every scene is art,” and “This comeback makes me feel powerful.” Many highlighted how the track’s message of confidence and instinct resonated deeply, while others admired the group’s consistency in pushing boundaries with every release. Several fans noted the extraordinary trust and talent within 3RACHA, thanking the producing trio for continuously delivering music that surpasses expectations.
The DO IT EP—featuring “Do It,” “Divine,” “Holiday,” “Photobook,” and a festival version of the title track—continues the narrative of the SKZ IT mixtape series, following the massive success of their Billboard 200 No.1 album KARMA. This latest release is a powerful reminder of why Stray Kids are widely regarded as one of the most influential artists of their generation. Their creativity, musical identity, and unwavering connection with Stay have once again propelled them to new heights.
In every metric—streams, charts, visuals, influence—Stray Kids have outdone themselves. “Do It” is not just another comeback. It is a declaration. A celebration of growth, ambition, and the unmatched synergy of eight artists who constantly evolve while staying true to their sound. With new records shattered and global admiration pouring in, Stray Kids have proven once again that their rise has no limits. They didn’t just “Do It”—they dominated.