Esquire Korea has officially ignited online buzz after teasing its upcoming year-end project, “#제작지원 Curating Holiday: Framed Moments,” a special holiday campaign in collaboration with Cartier. The announcement immediately caught the attention of K-pop fans worldwide as Stray Kids’ Hyunjin was revealed as one of the featured artists.
The campaign is part of Esquire Korea’s 30th anniversary celebrations, giving the project added weight beyond a typical seasonal feature. According to Esquire, “Curating Holiday: Framed Moments” brings together three artists, each creating content shaped by their individual color, artistic perspective, and personal “frame,” resulting in a series of intimate holiday moments.
Hyunjin’s inclusion has become a major talking point across social media. Over the past week, the Stray Kids member has been trending consistently across multiple platforms, notably without any active promotion. Fans point to his unmistakable presence — an aura that continues to draw attention through subtle appearances, fashion moments, and artistic expressions alone.
That natural magnetism aligns closely with the campaign’s theme. Known for his expressive visuals, performance artistry, and strong fashion identity, Hyunjin has long been recognized as a figure who transforms even quiet moments into something visually compelling. His collaboration with Esquire Korea and Cartier is already being anticipated as one of the campaign’s most striking elements.
The partnership with Cartier adds another layer of significance. The luxury maison’s timeless design language complements Esquire Korea’s editorial storytelling, positioning the holiday project as a refined blend of fashion, art, and modern celebrity culture. Rather than focusing on overt promotion, the campaign emphasizes curated storytelling and framed emotions — a direction that resonates strongly with Hyunjin’s artistic image.
Esquire Korea has invited readers to spend the remainder of the year immersed in its holiday content, describing the project as a warm and thoughtful conclusion to 2025. With its 30-year legacy, Cartier’s involvement, and Hyunjin’s global influence, “Curating Holiday: Framed Moments” is shaping up to be one of the most talked-about K-pop and fashion collaborations of the season.
As anticipation builds, fans are now waiting for the full reveal of Hyunjin’s visuals and story — a moment many expect to dominate timelines once again.
